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Fresh food is the future of pet food

Fresh food is the future of pet food

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The Fresh Food Revolution: Why cat owners want fresh and what it means.

We all know the benefits of eating fresh food for ourselves over highly processed food, and we’ve started to see this shift in the decisions we make towards our cats' diets too. This is typically away from the old standard of an ultra-processed cat food (kibble), and high sterilisation cooking (canned), towards fresh, high quality ingredients. 

In the fresh category we see both Raw and Gently Cooked options.



Eliminating Unseen Risks

The primary argument for cooking food is biological safety. Cats are resilient, but they are not immune to the modern food chain's risks.

  • Pathogen Control: Raw diets carry a documented risk of Salmonella, Listeria, and E. coli. These don't just affect the cat; they pose a "zoonotic" risk to the humans in the household through handling and saliva.
  • Parasite Prevention: Freezing doesn't always kill every parasite. Gentle cooking acts as a definitive kill-step, ensuring your cat’s digestive system isn't compromised by unwanted hitchhikers.

"Cooking Destroys Nutrients" Myth

A common misconception is that heat "kills" the nutrition in food. While extreme high-heat processing (like kibble extrusion & sterilisation) can degrade quality, gentle, low-temperature cooking does the opposite:

  • Protein Digestibility: Lightly cooking proteins breaks down tough connective tissues, making the amino acids easier for a cat’s short digestive tract to absorb.
  • Nutrient Retention: By cooking at low temperatures, we preserve essential vitamins and delicate fatty acids like Omega-3s, while ensuring that vital taurine levels remain stable and accessible.
  • The Human Parallel: Humans always cook our food for safety and to aid digestion, it works similarly for our feline family.

 

Comparison of Kibble, Canned food, Raw Food and Gently Cooked Food

Feature

Kibble

Canned Food

Raw Food

CatChi Gently Cooked and Freshly Frozen

Quality of ingredients

Low 

(Some premium kibble is medium)

Low

Pet food quality

Low - High

Pet food quality, some human grade

High - human grade ingredients

Preparation impact

High, ingredients are often milled into flour/meal

Low, ingredients are chopped or minced

Low, ingredients are chopped or minced

Low, ingredients are chopped or minced

Cooking temperature 

200 - 400 degrees C

Extrusion

110 - 130 degrees C

Sterilisation

Raw, it’s not cooked

Raw

72 degrees C for 2 minutes

Gently cooked

Pathogen Risk

Negligible

Negligible

Medium

Negligible

 


 

The Verdict: Nutrition Without the Gamble

Fresh food is undoubtedly the future of pet care. However, "fresh" should not mean "risky." By choosing a gently cooked diet, you are providing your cat with the biological benefits of high-moisture, whole-food nutrition while eliminating the variables of bacterial infection and parasitic load.

It is the same logic we apply to our own longevity: we eat fresh, minimally processed, safely prepared meals. Our cats deserve the same.

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