Here to serve cat parents

Our mission is to help you, give your cat their best nine lives and we take our role seriously. We’ve worked in the food and pet industry for a combined 20+ years and we’ve seen, first-hand, the good, the bad and the ugly side of an industry that is dominated by 2 large confectionary corporations (collectively the fat-cats).

But we’re changing that. Fresh food diets, made with real, human-grade ingredients, (no fillers!) are the foundation of a good life and the most important step you can take in improving the well being of your little loved one.

On your journey to better cat health, contact us for any questions you might have.

Matt

Matt spent a decade working in the food and pet care industries. He previously led Product Development for Fresh Foods at Woolworths and was VP of Product for private labels at Pet Circle. This is where he saw firsthand the difference in the fresh ingredients used in people food, compared to the stale, low quality ingredients we were feeding our cats.

Huw

Huw grew up with rescue cats and saw from an early age the benefits that a fresh food diet had. After studying food science and working in kitchens he started cooking for his cats and after a few conversations with Matt, CatChi was born.