You Are What You Eat...
Fresh food and diet are the cornerstones of health, and what goes into our cats food is often not good enough and the stats prove it. Did you know that 30% of cats encounter kidney disease at some point in their lives. Over 40% are overweight or obese. While an astonishing 85% will suffer from dental problems, roughly the same percentage that consume kibble.
Ingredients Matter
Currently in the pet food industry, substandard leftover ingredients are often transformed into meat meal powders... These powders constitute between 40% & 60% of cat food products. The remaining components, grains and fillers, often lead to digestive issues in cats.
Extreme Heat & Processing
Manufacturing standards in pet food are different to human food. Typical methods that are used by many large pet food companies include intense processing of the ingredients and extreme temperatures when cooking & packaging, which creates carcinogens. These processes remove the essential vitamins and nutrients that cats need.
Prevention is better than cure
Kidney disease & CKD are becoming increasingly common, the links to their weight and diet is irrefutable. Eating the right food, with the right amount of hydration can prevent many of our cats from getting CKD in their older age.
Who owns your cat food brand?
You likely know there's a duopoly in pet food, with 2 companies making over 60% of cat food globally. They train our vets, pay for & publish industry research and control the narrative that we all read. Between them, they've got over 50 brands.
Over-feeding by design
Pet food companies' feeding guidelines are outdated. Their portioning leads to overfed cats. With over 50% of vets highlighting obesity as the top health concern for cats, we know a more tailored approach is needed.
Myths about cat food
If I buy a chicken flavour recipe the ingredients are mainly chicken
Some leading cat brands have meat as low as 4% on an advertised meat recipe... This means that 96% of the food is something else. It's important to know what you're feeding your cat. Our recipes are online, and CatChi is all +95% meat, so you know what you're getting.
Cats can easily digest grains, rice and other fillers
Cats are obligate carnivores, they eat meat. In the wild they hunt small mammals, rodents etc. domesticated cats don't get the same opportunity. It's important to mimic their high protein, low carbohydrate diet - meat provides this, fillers do not.
It's common that cats have fleas or skin issues
Skin symptoms can mean a more serious underlying issue, and should always be checked with your vet.
As to why it occurs, we know that improper nutrition plays a major role in many skin conditions. Diets with ingredients that aren’t natural to cats cause inflammation in their intestines. Since the gut is the body’s largest immune organ, persistent inflammation can have widespread effects, including skin disease. Many allergic cats develop skin lesions, and plant ingredients in cat food are thought to be a significant trigger.
A cat's diet doesn't affect their coat
Omega oils, good fats and key vitamins, all of which CatChi includes healthy amounts of will show a significant change to your kitty's coat. A large number of our customers report shinier, softer coats within a week of shifting to CatChi.
Prescription kibble is needed
There are no medicinal ingredients found in prescription cat food. In fact, the ingredients are the same as found in other cat food...leading prescription products suggest it's the formula of how the ingredients are combined that helps cats with their diseases....
Kibble cleans cats teeth
Actually, it's just the opposite, chemicals that bind kibble together can contribute to an increased buildup of tartar. In the wild, cats naturally clean their teeth by ripping meat off bones; the physical abrasion of tooth against bone effectively cleans them. Cat teeth are intended to slice, not grind.
What CatChi fresh means
The benefits are real
