Your first box is on its way.

Your delivery date is in your confirmation email and on your account page. CatChi is gently cooked in small batches and snap-frozen, so every pack arrives ready to go straight into your freezer.

Deliveries run Monday to Friday. You'll get an SMS from our courier the night before with a delivery window. If you won't be home, leave a note in your account — we always find a good spot.

Defrost, serve, store.

When your box arrives, put the packs straight into the freezer. They're sorted by recipe — Beef, Chicken, Lamb, and Pork — so you can grab what you need.

Keep 2–3 packs defrosting in the fridge on rotation. The night before, move tomorrow's pack across. In the morning it's thawed and ready. Serve half (100 cal — one meal), store the remainder in a container in the fridge, serve at the next meal.

Aim for 37°C.

Cats find food by smell before they taste it, and warm food releases far more aroma than cold. 37°C — roughly body temperature, and the temperature of fresh prey — is the sweet spot. It's the single biggest thing you can do to get a cat interested on day one.

Most cats are in within a few days.

Cats are neophobic — wary of new food by instinct. That's not a flaw; it kept their ancestors alive. It means the first meal is a test, not a guarantee. Four steps make the test easy to pass:

Some cats need a slower switch.

For cats who are set in their routine, the shift needs more patience. A few weeks of deliberate effort makes the difference. This is the approach we've seen work best:

1. Commit. Decide you're going through with it. Cats pick up on hesitation.

2. One meal a day. Drop breakfast for a while. Dinner only. There will be morning meowing. It passes within a few days.

3. Small changes, big stealth. Same bowl, same spot, same time. Just with a bit of CatChi worked in underneath their regular meal.

4. Eight days on one recipe. A quarter of a pack at the bottom of the bowl, topped with sprinkles, then their regular dinner on top. Warm to 37°C every time. Same routine, eight nights in a row.

5. Check in on day eight. If any CatChi is being eaten, you've got a foothold. Slowly grow the CatChi share from there.

6. Record what's working. Which recipe did they accept first? Email meow@catchi.com.au and we'll adjust your next box to lean into it.

7. Move to the next recipe. Repeat with the next protein until they're eating the full range.

The first week is an adjustment.

A shift from processed food to fresh is a real change for a cat's digestive system. A few things are completely normal in the first few days:

Looser stools for 2–3 days as the digestive system adjusts to higher moisture and real meat. Settles on its own.

Occasional vomiting if they're coming off highly processed food. The microbiome shift can unsettle them for a day or two. Also normal.

Less in the litter tray — better absorption means smaller, firmer, less-smelly stools. This one's permanent, and much appreciated.

Differences you'll notice.

95%+ meat, human-grade, gently cooked, vet formulated. Everything they need, nothing they don't. Most customers notice a difference in the first fortnight.

Skip, pause, cancel — anytime.

Your subscription auto-renews on the schedule you chose. From your account, you can skip a delivery, change the date, swap recipes, pause, or cancel — anytime, no fees.